Introduction to Data Analytics
- What is Data Analytics?
- Importance of Data Analytics in Business
- Types of Data Analytics (Descriptive, Diagnostic, Predictive, Prescriptive)
- Data Analytics vs. Data Science vs. Business Intelligence
- Real-world Applications of Data Analytics
Statistics and Probability
- Descriptive Statistics (Mean, Median, Mode, Variance, Standard Deviation)
- Inferential Statistics (Hypothesis Testing, Confidence Intervals)
- Probability Theory (Basic Probability, Bayes’ Theorem)
- Correlation and Regression Analysis
- A/B Testing
Data Collection and Cleaning
- Types of Data (Structured vs. Unstructured)
- Data Sources (Databases, APIs, Web Scraping, Excel, CSV)
- Data Cleaning Techniques (Handling Missing Data, Removing Duplicates, Data
Transformation)
- Data Wrangling with Python & Pandas
Data Visualisation
- Importance of Data Visualization
-
Tools for Visualization
- Excel (Charts, Pivot Tables)
- Power BI / Tableau
- Python (Matplotlib, Seaborn, Plotly)
- Creating Dashboards and Reports
SQL for Data Analysis
- Introduction to Databases
- SQL Basics (SELECT, INSERT, UPDATE, DELETE)
- Joins and Subqueries
- Aggregate Functions (SUM, COUNT, AVG, GROUP BY, HAVING)
- Window Functions and CTEs
- Indexing and Query Optimization
Python for Data Analysis
- Python Basics (Variables, Data Types, Loops, Functions)
- Working with Pandas & NumPy
- Data Manipulation with Pandas
- Exploratory Data Analysis (EDA)
- Automating Data Tasks with Python
Excel for Data Analysis
- Functions and Formulas (VLOOKUP, HLOOKUP, INDEX-MATCH)
- Pivot Tables and Charts
- Data Validation and Conditional Formatting
- Macros and VBA (Basic Automation)
Business Intelligence Tools
- Introduction to BI Tools (Power BI, Tableau)
- Connecting to Databases and APIs
- Creating Interactive Dashboards
- Data Storytelling Techniques
Machine Learning Basics (Optional)
- Introduction to Machine Learning
- Supervised vs. Unsupervised Learning
- Basic ML Models (Linear Regression, Decision Trees)
- Model Evaluation Metrics
Case Studies and Real-world Projects
- Retail Sales Analysis
- Customer Segmentation
- Financial Data Analysis
- Healthcare Data Insights